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GOAL SETTING FOR 2022: WHAT TO DO NOW TO BE SUCCESSFUL NEXT YEAR

As 2021 enters its final quarter, you've probably started - or have at least thoughtabout starting (hopefully) - your plans for 2022.
 
We're rounding out our second pandemic calendar year and are probably in a slightly better position to plan than we were last year at this time. But nevertheless, our coals and intentions must be fluid enough to allow for the unexpected (which we now know can happen without warning).
 
Here are a few things to keep in mind as you prepare your business for 2022:
 
IT'S NOT TOO EARLY START
 
The optimal start to begin planning for any new year is around October. This makes sense for two reasons:
 
  1. By now, you have a sense for how the current year is going to end. While you still have 90 days of the year left, you can accurately predict where your accomplishments and shortfalls will be; and
  2. You've got nine months under your belt. You can examine the first three quarters and get an accurate historical performance to build a baseline for the upcoming year
 
REVIEW YOUR PLANS FROM LAST YEAR
 
This is a great time to revisit your mission, your goals, and your core values. You should also take a hard look at the macroeconomics of the environment and consider everything going on around you. What is happening in the world? Where are the trends heading? Take a look at where your business needs to be to maximize new opportunities.
 
BE A VISIONARY
 
An entrepreneur does usually fill the visionary seat, but it's important to be able to see the big picture and pivot quickly in response to extreme changing environments. Be sure you are a business shareholder who is working "on" the business instead of "in" the business so you can step up and be flexible.
 
INVOLVE YOUR TEAM
 
Goal setting and business planning are not projects you should take on alone. Utilize your leadership team, who will give you a much-needed perspective after working with customers and business challenges on a day-to-day basis.
 
You may even want to involve leaders of significant units of your business for their input and contributions.
 
INVEST THE TIME NEEDED IN A LOCATION THAT MAKES SENSE
 
It will be up to you to decide if you will whisk everyone away for a corporate retreat or have a series of meetings in-house over a couple of weeks. If you are a new business or going through a major reset, plan on spending more time than if you are a well-oiled machine with a seasoned leadership team.
 
EMBRACE INNOVATION
 
As we advised for 2021, it's absolutely imperative you are ready and willing to embrace innovation. You'll have to do it to stay relevant, to continue to meet the needs of your customers, and to keep up with your competitors.
 
PLAN FOR THE QUARTER
 
Again, 2021 advice that still makes sense: Have a rough idea of what you want to accomplish for the year but concentrate on setting goals 90-days at a time. This will allow you to remain flexible and be ready for change, not ifit happens, but whenit does.
 
Case in point... just two short years ago, we never imagined we'd be dealing with workplace issues like social distancing, masking, vaccination status, and working around quarantine requirements. Planning by the quarter will help us continue solving for these problems, especially if we are faced with another COVID variant or a different pandemic.
 
We've done it before. We've gone through 9-11, the financial crisis of 2008, unusual weather patterns, and the pandemic, all which affected our lives and our businesses. Planning and goal setting will help you be ready for the next challenge. History has taught us it's coming, and it will be a different challenge.
 
How are you planning for 2022 and the challenges it will bring? Share with us on Facebook, Twitter and LinkedIn!


INDEX
  • WHEN SHOULD I HIRE A CHIEF PEOPLE OFFICER?
  • WHEN SHOULD I HIRE A CHIEF MARKETING OFFICER?
  • WHEN SHOULD I HIRE A COO?
  • HOW TO EXIT YOUR BUSINESS WHEN YOU DON'T HAVE A BUYER
  • WHEN SHOULD I HIRE A CHIEF FINANCIAL OFFICER?
  • IT'S NOT THE GREAT RESIGNATION; IT'S THE GREAT REALIGNMENT
  • WHEN SHOULD I HIRE AN HR MANAGER?
  • WHY YOUR BUSINESS NEEDS A PRICING STRATEGY
  • THE 4 Cs OF EVERY SUCCESSFUL BUSINESS
  • WHAT IS A CEPA ADVISOR AND HOW CAN ONE BENEFIT YOUR BUSINESS?
  • THE FALLOUT ON CULTURE WHEN YOU DON'T HIRE A PLAYERS
  • THE ROLES OF SALES IN YOUR SMALL BUSINESS
  • FINDING THE PERFECT GIFT FOR THE ENTREPRENEUR IN YOUR LIFE
  • THE BENEFITS OF OWNING A SMALL BUSINESS
  • WORKFORCE IN MOTION
  • GOAL SETTING FOR 2022: WHAT TO DO NOW TO BE SUCCESSFUL NEXT YEAR
  • LESSONS LEARNED AFTER PUBLISHING MY FIRST BOOK
  • WHY YOUR BUSINESS NEEDS INNOVATION
  • THE COVID-INSPIRED SPIKE IN ENTREPRENEURIALISM
  • THE PROS AND CONS OF OUTSOURCING YOUR FINANCE AND ACCOUNTING SERVICE
  • HOW TO SET GOALS IN 2021
  • THE LEADERSHIP EVOLUTION OF YOUR BUSINESS
  • HOW TO GET THE MOST OUT OF YOUR ADVISORY BOARD
  • THE PANDEMIC-INDUCED INNOVATION OF MEETINGS
  • HOW TO USE THE 8 P'S OF MARKETING TO GROW YOUR BUSINESS
  • BEST PRACTICES FOR COLLEGE FINANCING
  • SCALING A BUSINESS - ARE YOU READY?
  • THE HALFWAY POINT: IT'S TIME TO REVISIT THOSE BUSINESS GOALS
  • GROWTH WITH PURPOSE: SUCCESSION PLANNING
  • GROWTH WITH PURPOSE: EVOLUTION OF FAMILY LIFE
  • GROWTH WITH PURPOSE: FINANCIAL RISK
  • GROWTH WITH PURPOSE: INTEGRATION
  • GROWTH WITH PURPOSE: WHY ARE YOU GROWING YOUR COMPANY?
  • GOAL SETTING 2020: HOW TO KEEP YOUR GOALS FRONT AND CENTER ALL YEAR LONG
  • ASK GERBER: HOW TO STAY LASER FOCUSED DURING THE HOLIDAYS
  • Ask Gerber: How to Identify Your Business's Culture When You Don't Think You Have One
  • Ask Gerber: When Should I Hire a Professional Manager?
  • Ask Gerber: Should You Mix Business with Friendship?
  • ASK GERBER: HOW DO I ESCAPE THE ENTREPRENEURIAL SLUMP OF FEELING TRAPPED IN MY BUSINESS?
  • ASK GERBER: HOW CAN ENTREPRENEURS CREATE SHARED EXPERIENCES WITH THEIR CHILDREN?
  • Ask Gerber: How Can I Recognize Permanent Failure as an Entrepreneur?
  • Ask Gerber: How Can I Recognize and Overcome Temporary Failures?
  • ASK GERBER: HOW DO I HELP EASE EMPLOYEE STRESS DURING BUSY SEASON?
  • ASK GERBER: DO I NEED TO HIRE HR?
  • ASK GERBER : DO I NEED A CEO?
  • ASK GERBER: DO I NEED TO HIRE A COO?
  • ASK GERBER: DO I NEED TO HIRE A CMO?
  • ASK GERBER: DO I NEED TO HIRE A CFO?
  • ASK GERBER: HOW DO I KEEP PASSION AND PROFITS TOP OF MIND IN MY BUSINESS?
  • ASK GERBER: WHY DO I NEED TO INVEST IN HOSTING AN ANNUAL RETREAT FOR MY TEAM?
  • ASK GERBER: HOW CAN I ENGAGE WITH MY CLIENTS/PROSPECTS WITHOUT BREAKING THE BANK?
  • ASK GERBER: WHAT IS A CLIENT SERVICE MATRIX? PART DEUX
  • ASK GERBER: WHAT IS A CLIENT SERVICE MATRIX? PART ONE
  • ASK GERBER: THE HIRING PROCESS. WHY IS IT SO DAMN HARD?
  • ASK GERBER: WHY IT'S IMPORTANT TO KNOW AND GROW YOUR COMPANY CULTURE
  • ASK GERBER: HOW DO I ACHIEVE THE WORK/LIFE BALANCE AS A BUSY ENTREPRENEUR?
  • ASK GERBER: HOW DO I PREPARE MY FRIENDS FOR LIFE AS AN ENTREPRENEUR?
  • ASK GERBER: FIRST GENERATION ENTREPRENEURS AND BUSINESS EXECUTIVES, HOW ARE THEY DIFFERENT?
  • ASK GERBER: I PUT SO MUCH OF MYSELF INTO MY BUSINESS THAT I WORRY I AM FALLING SHORT AS A SPOUSE AND PARENT. WHAT CAN I DO?
  • ASK GERBER: ARE CHILDREN OF FIRST-GENERATION ENTREPRENEURS MORE LIKELY TO BE SPOILED?
  • ASK GERBER: WHAT'S YOUR STANCE ON REMOTE ACCESS FOR EMPLOYEES?
  • ASK GERBER: WHEN DO I NEED TO HIRE AN ADMINISTRATIVE ASSISTANT?
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